Video Marketing

Philip Fairley (President of The Rainmaker Institute) joins the show to discuss why now is the ideal time for lawyers to get into video marketing, where and how to go about shooting videos, generating topics for your videos and much more!

This conversation offers the unique marketing perspectives of a long-time attorney and the head of the legal marketing agency his firm uses. Topics of discussion include the best uses for AI in the legal marketing process and the importance of figuring out your client avatar.

In case you weren’t able to make it—or if you need a refresher—in this post we’ll discuss key takeaways from our second annual summer reboot camp. Here’s a little spoiler: by the end of the blog, you might be tired of hearing about AI.

Our very own Nick Werker recently joined Reputation Ink’s podcast. During his appearance, he detailed how Answering Legal has joined forces with other businesses in the legal industry to create marketing campaigns that cater to the diverse needs of their shared audiences.

This episode provides guidance on establishing your firm’s brand and telling the story of your practice, and using those efforts to connect with new clients.