EETL Podcast: Steve Fretzin Details How Lawyers Can Improve Their Business Development Skills

Episode 62 of the "Everything Except The Law" podcast has arrived! This time we're speaking with Steve Fretzin, the President of FRETZIN, INC. This conversation was recorded live at Answering Legal's 2024 Law Firm Summer Reboot Camp.
The Everything Except The Law podcast can be found on YouTube, Apple Podcasts and Spotify.
In this episode, Steve and host Nick Werker discuss the importance of being able to develop your own clients, how to create new business opportunities from past client relationships, tips for making the most of your networking time and much more!
About our guest:
Acting as a kind of “business development therapist,” Steve Fretzin coaches and trains lawyers the most modern-day business development skills, providing precise tips, fresh ideas and actionable tasks that drive tangible results.
The host of the BE THAT LAWYER podcast, Steve has been featured in the Chicago Tribune, Crain’s and Entrepreneur.com and has appeared on NBC News and WGN Radio. He has written three books on legal business development, is a regular contributor to the Chicago Daily Law Bulletin and has published articles in Attorney at Law magazine, the National Law Review, the American Bar Association and the Illinois State Bar Association.
Learn more about FRETZIN, Inc. here!
Check out Steve's book "Legal Business Development Isn't Rocket Science" here!
See the previous episode of “Everything Except The Law” here.
This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].
Share this article




Share this article




Recent articles
The Real Reason Your Law Firm Isn't Converting Leads (It's Not Your Agency)
[Read More>]In the fifth episode of The Legal Intake Experts podcast, Nick and Tony infuse some Halloween spirit by discussing their favorite costumes before diving into a crucial topic: identifying responsibility when a law firm isn't bringing in new clients. Our experts explore the relationship between marketing agencies and law firm intake processes, emphasizing the importance of seamless communication and proper follow-up.
The Marketing Strategy Session Every Law Firm Needs — with Ron Latz
[Read More>]Ron Latz (Founder and Law Firm Fractional CMO at LegalFenix) joins to discuss the importance of having a diversified marketing strategy, how to build a strong brand as a law firm, and the critical role of intake processes in converting leads.
Don't Panic, Prepare! After Hours Intake Solutions and The Situations You'll Need Them In
[Read More>]In the fourth episode of The Legal Intake Experts podcast, hosts Nick Werker and Tony Prieto cover the challenges law firms face with after-hours calls. They address the need for proper planning, managing expectations, and being adaptable to ensure potential clients receive timely responses.
Authenticity Sells: Build a Law Firm Brand People Actually Remember (w/ Gary Sarner)
[Read More>]Gary Sarner (Founder of ROI360+) joins to discuss the importance of authenticity in marketing, the role of community involvement for new lawyers, and the evolving landscape of legal marketing with AI and other technologies.