Four Misconceptions About Legal Call Center Services
Tony Prieto
April 12, 2022
If you’re reading this blog, we’re hoping that you’re considering legal call center services for your firm. It’s possible you’ve heard about some bad experiences from other attorneys. After all, legal work is highly specialized. You may have heard that call centers can be difficult to work with, unequipped to handle legal answering, and bad for your reputation.
While those things can be true of call centers, it’s also true that they can be powerful tools for attorneys, capable of capturing leads and improving your clients’ experiences with your firm. Attorneys often approach call centers with some preconceived notions that may be inaccurate. So, to dispel those myths, we’ve got a list of the four biggest misconceptions about legal call center services.
1- Every Call Center Is The Same
Hopefully you’ve realized this in your research so far, but every call center is a little bit different from the others. Each has different features and options that might make them the best fit for your firm, and each is different in terms of the quality of the service they provide. Some call centers outsource their receptionists, creating unnecessary language barriers. Others don’t perform any quality control, allowing their service to go unmonitored and providing bad experiences to callers.
Answering Legal, however, isn’t like those other call centers. Those services likely don’t spend much time training their staff to answer for attorneys. Our virtual receptionists, on the other hand, specialize in answering for lawyers; they don’t pick up the phone for anyone else. That means they’re uniquely equipped to answer for your firm. Our team understands what law firms need from their receptionists, and are trained from day one to provide that.
We admit that there may be some bias here, but that’s only because we know what Answering Legal has to offer above other legal call center services. Everything you’ll read about below has been carefully developed to make sure that our service is exactly what your firm needs. That’s the difference a specialized answering service brings.
2- Virtual Receptionists Aren’t Equipped To Answer For My Firm
It’s true: there are some virtual receptionists and answering services that aren’t equipped to handle phone calls for law firms. Some services are more general, meaning their receptionists will be answering for your firm right after answering for something like an IT company. It’s reasonable to believe that that receptionist might not excel at capturing leads for your law firm, since they only have a general answering skill set.
Because Answering Legal is a specialized call center, our staff are more than capable of handling your calls. Our virtual receptionists go through months of training before ever answering the phone for a law firm. That’s months of roleplays, tutorials, and practice phone calls you won’t have to do yourself. With our legal call center services, you can rest easy knowing your phone calls are in good hands.
On top of all that, our service is highly customizable. Since you design your greeting and customize your legal intake, our virtual receptionists will answer the phone exactly as if you had trained them yourself.
3- Clients Won’t Get A Good Experience
There’s this common conception of call centers as soulless places, full of people answering the phone in bored tones, overcome with exhaustion. That might lead you to believe that call centers won’t give your clients the experience your firm needs to keep its stellar reputation.
While we can’t speak for every call center out there, we know that isn’t the case for Answering Legal. Our receptionists know that leads calling law firms are looking for a friendly voice on the phone to help them on their journey to resolving their legal troubles. That’s why we only hire candidates who will put the caller’s experience first.
In fact, we believe the opposite is true. Your clients’ experiences will improve when you hire legal call center services, because they won’t have to constantly leave messages on your voicemail. Everyone, whether they be a new lead or an existing client, would rather speak to a live person than leave a message. Your clients’ reviews and recommendations will reflect the fact that when they call your firm, they’ll feel heard, not ignored.
4- Call Centers Can’t Capture Leads
Though some attorneys might wish they could practice law without having to worry about expenses and revenue, a law firm is a business. That means law firms need a constant influx of new clients to thrive. That’s why you advertise, after all, to bring new leads to your firm.
You might think that a call center isn’t equipped to take those new leads and transform them into new clients. Here at Answering Legal, we’ve worked hard to prove that misconception wrong. Part of the aforementioned months of training our virtual receptionists receive before they pick up the phone is to make sure that they’re experts at performing legal intakes.
If you’re not able to personally answer a new lead’s call, our virtual receptionists will take that caller through the legal intake process, asking questions and listening to the prospective client’s story. Combined with your custom legal intake questionnaire, our virtual receptionists’ experience will make sure that new leads will leave phone calls feeling like they’ve already hired your firm, making it much less likely that they’ll move on to your competition.
Let Our Receptionist Team Change Your Mind
At the end of the day, there’s only so much convincing we can do with words. We’re confident that once you see what Answering Legal can do for your firm, you’ll agree with us that call centers get a bad rap. That’s why we offer a free trial, so that you can find out for yourself just how powerful a tool our legal call center services can be.
Take advantage of everything Answering Legal has to offer your firm. Click here or call 631-400-1111 to sign up for our free trial. For a limited time, we’re offering firms that sign up with our service their first 400 minutes free.
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