How A Bilingual Answering Service Will Win Your Firm Repeat Clients

For us legal laypeople, having to call an attorney is usually a bad sign. In fact, most of us hope we won’t ever need an attorney. Of course, we do need legal help, and good thing too; if we didn’t, lawyers would be out of a job.

Though most of us would count ourselves lucky never to need a lawyer, there are people unlucky or unwise enough to need legal help often. As much as new clients are a valuable resource for any firm, over time repeat clients can become a steady source of long-term income. But how do you ensure that your clients don’t try to find another attorney when they need help again?

The first step, one we are sure you already have covered, is to do your best work for them. But it isn’t always enough. In order to cultivate repeat clients for your firm, you have to make your firm as welcome a refuge for anxious clients as you can. In this blog, we’ll discuss how a bilingual answering service can help you do just that.

Ensure You Have The Best Client Experience Around

Unfortunately, it’s not just your legal work that will determine whether a client comes to you when they next need legal help. Your relationship with your clients, and their experience with your firm, will also be a deciding factor in determining whether they come back when they need help again.

A bilingual answering service will provide the attention to detail and service your clients expect. No matter how great your voicemail message is, your clients will always feel unimportant to your firm when they reach your machine. With a live virtual receptionist available to answer your calls 24/7, your clients will always feel like a priority.

Responsiveness is another key part of ensuring your client experience is as good as it can be. Your clients, new and old, want to communicate with you, but if you were to field their every call, you wouldn’t have time to actually do the legal work they’re calling about! With a bilingual answering service, you’ll be able to make sure you get work done while still giving your clients a great experience. You’ll receive a detailed message with a summary of every call as soon as it ends in an email or text message, so you can follow up on their inquiries as quickly as possible.

Make Your Hispanic Clients Feel At Home

The advantage of a bilingual answering service is being able to offer a stellar experience to all your clients, whether they speak English or Spanish. If you make clients comfortable with your firm, they’re much more likely to come back.

For the 41 million Americans who speak Spanish at home, being able to speak to a bilingual receptionist will go a long way toward that goal. After all, if your clients have to speak a language they were less comfortable speaking, how can you expect them to feel at home with your firm? Depending on your area, you might even be one of only a few attorneys who can offer quality service in Spanish.

Clients new and old are looking to feel welcomed and valued at your firm. Nothing transmits that message to an anxious client in need more than quite literally speaking their language. Your Hispanic clients will be much more likely to come to you when next they need legal assistance.

Provide Your Clients With An Experience Worth Recommending

Of course, there are plenty of clients who only need legal help once. How will improving their experience help win your firm repeat clients?

Even the most introverted of your clients is part of a community, even if that community is just their family and friends. Making your clients feel like they would hire you again if they needed help will make them very likely to recommend your firm to any friends or family who do need your services, or else leave five-star reviews of their experience on your Google Business Profile.

In addition, your Hispanic clients will be more likely to recommend you to their loved ones if you’re capable of responding to their concerns in Spanish. Your English-speaking clients get to communicate with you in the language they’re most comfortable speaking, after all. Ensuring all of your clients get the same quality experience is crucial to securing word-of-mouth referrals and positive online reviews.

Give Your Firm The Best Bilingual Answering Around

If you’re entrusting your client experience to any bilingual answering service, it should be the best, and for our money, that’s Answering Legal. Sure, we’re a bit biased. But that’s only because we make sure we’re always offering our clients the best experience on the market. We begin that process by ensuring that our virtual receptionists are highly-trained experts, going through a months-long training process before they ever answer the phone for your firm.

We can afford to spend so much time training because, unlike other answering services, our virtual receptionists answer only for lawyers. We don’t have to train them to answer for anyone else because we pride ourselves on providing specialized, expert answering for lawyers, including a comprehensive and customizable legal intake solution. Once our virtual receptionists are answering for your firm, you’ll find clients new and existing sticking with your firm more than ever.

Want to make sure your clients hire you? Click here or call 631-686-9700 to sign up for our free trial. For a limited time, we’re offering firms that sign up for our service their first 400 minutes free.