How Do I Know How Frequently I Should Blog?

Creating a blogging strategy for a legal firm is a difficult but ultimately rewarding proposition. You may find it difficult to come up with unique topics on a frequent basis, but it's ultimately not about what you are saying, but how you are saying it. How often you post to your blog depends greatly on what type of blog you are trying to create. More content, such as a daily blog post, does not necessarily mean that you will have increased traffic, especially if your topics and voice are generic. Instead of thinking of a blog as something that needs to be updated on a frequent basis, set certain topic and content benchmarks and write about what interests you as a lawyer and what you feel will be compelling to your potential and existing clients. With that in mind, here are some tips, tricks and guidelines you should use when creating and crafting your blogging strategy.

Blog at Least Once a Week

While there is not a compelling reason to keep up a daily blog, any blog that hopes to bring in traffic should update on a weekly basis. This shows your potential clients and customers that you are committed to running your blog and regularly posting compelling content that can serve as a resource or inspiration to them. What is most important is that you are consistent with your posting schedule. If you post every day for a couple of weeks, and then don't post at all for another two weeks, you will lose quite a bit of your following. Search engines also rate your blog in search results based on consistency, and your rankings will lower if there is not regular and consistent activity on your blog. This is why you need to pick a regular schedule and stick with it, even if it is less frequently than you had originally envisioned.

Shorter and More Frequent Is Better Than Longer and Less Regular

Many people will start a daily blog and write long articles and opinions to start, but burn out quickly when they realize that they can't keep up with the long posts. Instead of writing in depth one or two page posts, you should write shorter articles and post them more frequently. For starters, this can be between 300 and 400 words and can be done in a short ten or fifteen minutes, even if it is just a 'quick tips' post on a certain area of legal expertise.

Remember that you should never go significant amounts of time without posting to your blog. You may feel that you don't have time to write compelling content, but it's better to post something short and sweet. It will also help you build a readership and rank higher on search engines, especially if you do relevant keyword research. Ultimately, it is up to you how often you want to post, but make sure you make that schedule consistent. While once a week is a good guideline, you may want to do so less frequently if that aligns better with your schedule. But once you figure that out over time, you need to stick with it, just like any other plan.

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