How to Earn Engagements in All Your Email, Social, and Blog

When coming up with a comprehensive content strategy and blog posting schedule, you need to make sure you are consistent. While consistency is the most important aspect of your content strategy, you also need to make sure that your posts, emails, and social media are not only earning followers, but also engagement.

Engagement can mean anything from comments, shares and retweets, to likes, pins and favorites, depending on the medium. To do so, you need to make sure your content and post are interactive. You should also be using calls to action to rally your readers to take a look at your products and services. You can also ask for feedback in comments section and tag individuals of influence that you think would have a relevant need for your products and services. In other words, you want to make your content captivating, and for it to garner interest over time.

With that in mind, here are some tips and tricks you can use to make people interact with your content — whether email, social or blog.

Use Free Social Listening Tools

You may have heard of the trend of social listening, but it's likely that you don't entirely understand what that means. Many companies have released free software that allows you to search social media users' sayings and phrases that could be relevant to your business. This will help you identify who you want to share your content with and who you think will need your products or services. For example, you can set an alert for “Lawyer in Florida” so that if someone posts about needing a lawyer in Florida, and that is your occupation and location, you will know and can reach out to them with your content. This may help you boost engagement, especially if they enjoy your content and are inclined to share it with their friends and followers. Luckily, many of these tools are free, and include platforms such as Hootsuite, Tweetdeck and Social Mention.

Use Visual Content

Like comic books, the Internet is a visual medium, and you should make sure that all of your content is supplemented by relevant visual material. In fact, recent research has indicated that including images as a key part of your content strategy can result in an 85% interaction rate on Facebook and increased retweets by 35%. This also applies to email marketing and blog posts as well. If you find that your engagement rate is faltering, you should consider investing in an infographic that gives relevant and succulent information about your industry, products or services. Make sure that it is both helpful and actionable to your readers, who can easily become customers or clients given the right information.

Consider Spending Advertising Dollars

You may want to keep costs low, but many social media networks offer paid promotion for content. Facebook in particular has a robust advertising suite that you may want to take advantage of. If you have a highly original or relevant post that you feel like can now only attract significant engagement, but also new customers or clients, you may want to consider adding paid search to it through the advertising platforms of the different social networks. Even setting a small budget, such as $25 a week, will be very helpful in upping your engagement rates and expanding your reach. This can also be done via email through services such as MailChimp and Constant Contact, which will allow you to A/B test your emails to see which demographics are opening your promotions and relevant updates.

A lot of upping your engagement rate online is figuring out what works for you and what doesn't. What works for one company or industry may not work for another, and as a business owner it is up to you to figure out what platforms and services you think will work best for your specific company.

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