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Marketing Tips For Lawyers Who Aren't Tech Savvy

Nick Werker

March 11, 2016

Sharing your passion for the law can be a great way to promote your legal firm and to encourage new clients to seek your guidance during legal proceedings. Marketing your services and your interests can be easy when you have access to social media or your own blog, but many of us are not as tech savvy as we would like to be. Fortunately, there are a few simple ways you can market to those who might be interested in what you have to offer while using basic computer and internet skills.

Set Up Social Media and Share

While many are confused about how to work social media and how it can help them, most find it one of the best ways to connect with those looking for legal advice. Even if you feel uneasy about using sites like Twitter, Facebook, and LinkedIn, these sites can be incredibly helpful to display your message and to encourage potential clients to contact you.

Setting up various social media accounts usually only takes a few minutes — it's often the upkeep and the regular posting that most have trouble with. If you have trouble with technology, Googling how to run different accounts or making sure you post a new article or status every day can attract people to your page and can gain interest in what you have to offer. You don't need to do a lot in order to make a huge impact!

Make Sure to Have a Quality Website and Blog

You might have heard about some of the benefits of lawyers having their own blogs to share their thoughts and advice for those going through legal troubles. Blogs can be a great way to get the word out there on what you do and what kind of service potential clients can expect from your practice. One of the key factors in making sure that your blog is successful is creating quality content to post several times a week. By providing new articles or posts for your clients to read, you are giving them a reason to come back to your blog again and again or to share them with friends or family.

For a similar reason, it's also a good idea to have a high-quality, professional website for potential clients to find you. If you find the technology difficult, it might be a good idea to hire someone who will build your website with a custom design and who can provide you with tech support if you need it. They can also often connect your blog and social media pages to your website so those interested can easily check out what you've been posting.

Terms like SEO and content mills might sound strange to you, and marketing online can be a challenge when you have no background with technology. However, many firms can simplify the process for you and can set you up so you can successfully promote your philosophies and your services to those who need a good lawyer.

Lawyer Answering Service

It is extremely important to meet all of the incoming calls generated by your marketing efforts with a live person! Answering Legal is the number one answering service for attorneys, equipped with highly trained legal intake receptionists, in order to handle your calls the way they need to be handled in order to capture new business. Potential new clients hang up on voicemail greetings, and are way more likely to hire you when they speak to a real representative from your office. Having a lawyer answering service can obtain you new clients, even while you didn't answer the phone! Our robust lawyer answering service will patch new callers to you, wherever you are, and can even perform the intake of a new caller by ascertaining certain aspects of the case at hand. With Answering Legal, never miss the new client!

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