This Week In Legal Marketing - 8/8/18
Eager to grow your firm? Start by checking out these five pieces of marketing content.
1) Google recently updated its search quality elevator guidelines. Victoria Blute from LawLytics breaks down what this means for attorneys here: http://ow.ly/sN2V30liNHf
2) In order to effectively share original video content, firms will need to properly optimize their videos for each social media channel. Learn how from Guy Alvarez of Good2BSocial: http://ow.ly/E4RW30liO46
3) Stefanie Marrone offers 16 budget-friendly tools for enhancing law firm content in a new blog post for the Legal Marketing Association. Check out her suggestions here: http://ow.ly/8IkM30liPZg
4) What ethical issues do attorneys face in the world of online marketing? Casey Meraz of Juris Digital discusses the topic here: http://ow.ly/VeZW30liQtq
5) The Content Marketing Institute asked top marketers to share their favorite social media tools. See their list of the best 50 here: http://ow.ly/75sx30liP7M
Want more marketing insight?
Join our Let’s Talk Legal Marketing community!
Share this article
Share this article
Recent articles
The High Cost of Cheap Intake: Why Cutting Corners Hurts Law Firms
[Read More>]For years, law firms were largely unaware of just how critical legal intake is. It was a blind spot for most attorneys. But as time has passed and discussions about intake have become more common, a new problem has emerged. They’re not neglecting it out of ignorance. They’re neglecting it to save a buck.
The Real Reason Your Law Firm Isn't Converting Leads (It's Not Your Agency)
[Read More>]In the fifth episode of The Legal Intake Experts podcast, Nick and Tony infuse some Halloween spirit by discussing their favorite costumes before diving into a crucial topic: identifying responsibility when a law firm isn't bringing in new clients. Our experts explore the relationship between marketing agencies and law firm intake processes, emphasizing the importance of seamless communication and proper follow-up.
The Marketing Strategy Session Every Law Firm Needs — with Ron Latz
[Read More>]Ron Latz (Founder and Law Firm Fractional CMO at LegalFenix) joins to discuss the importance of having a diversified marketing strategy, how to build a strong brand as a law firm, and the critical role of intake processes in converting leads.
Don't Panic, Prepare! After Hours Intake Solutions and The Situations You'll Need Them In
[Read More>]In the fourth episode of The Legal Intake Experts podcast, hosts Nick Werker and Tony Prieto cover the challenges law firms face with after-hours calls. They address the need for proper planning, managing expectations, and being adaptable to ensure potential clients receive timely responses.