Law Firm Marketing

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Law Firm Marketing today consists of so many different methodologies. For example, you can use:

  • Classic SEO
  • Web Presence
  • Social Media Marketing
  • Television and/or Radio Advertising
  • Any other methods of networking/marketing your firm.

These methods and others make sure people are hearing about you and know what types of services your law firm provides. Unfortunately, law school doesn’t teach you how to market your own firm, and that is why Answering Legal is here to provide the best and latest in law firm marketing.

Classic SEO:

Uses link building, content marketing, and on-page optimization to increase your website’s rankings in Google’s searches. Link building is extremely important because it shows Google that people find your site trustworthy enough to link to. Your link profile is almost like how popular you are on the internet, and Google sees popularity as a response to people’s preferences on the web. That is why websites with a strong link profile often rank higher in Google’s searches.

Content Marketing

Is extremely important if you have a website or are looking to expand your online presence. The idea behind content marketing is to create useful articles, blogs, and publications for your audience, not for yourself. Since you are an expert in your field, your content should be geared towards letting people know some interesting and useful things about your area of practice. For example: criminal defense attorneys might want to let their audience know that you are legally allowed to not answer the police and incriminate yourself. Content marketing is geared towards using “keywords” which are simply the terms and/or phrases that people type into Google when searching for the answer to a problem. Using these sorts of keywords in your content marketing is an excellent way to get discovered in search engines and online.

On-page Optimization

Simply means that you are using the right types of headers, content, and and keywords throughout your content, and that you have titled and customized your post to display nicely within Google. Watch this video on On-Site SEO tips to learn more about on-site SEO.

Any other questions on Law Firm Marketing? Feel free to reach out to us for some more tips!

Frequently Asked Questions