Law firm marketing

Law firm marketing can be a tricky subject; after all, most lawyers aren’t marketing experts! Luckily, we have some advice from marketing experts that will help you make sure your law firm gets noticed.

Law firm marketing is always changing

Unlike small law firm marketing, budget isn’t as big a concern for medium-sized firms and above. Larger law firms are more likely to have the operating budget necessary to invest properly in marketing in order to foster the firm’s growth.

However, the legal marketing industry is increasingly fractured, with larger firms spending exponentially more than their smaller counterparts. But that doesn’t mean there isn’t advice that will always be worth taking. Below, we’ll be presenting some evergreen law firm marketing advice to help any firm looking to stand out from the competition.

Take a stand

The point of your marketing is to stand out from your competition. Well, your competition is going to be saying that they’re the best attorney for the job, so any advertising you spend to that effect will be much less effective than you would think.

That’s why you have to take a stand with your law firm marketing and your brand. The most memorable law firms are the ones that took a big swing with their marketing and branding and managed to successfully make their branding part of their local community. You risk alienating some clients, but your share of the market that’s left over will be much bigger than bland branding would create.

If you don’t want to take it from us, take it from the experts. In this episode of our Law Firm Reboot camp podcast, marketing agency heads encourage taking a stand that will make your firm stand out, even if it risks alienating some potential clients.

Keep ahead of the competition

Staying on top of developments in law firm marketing is crucial to making sure you’re always one step ahead of your competitors. Much like legal tech, where it seems like there’s a new development every year, between legal marketing agencies, the advertising platforms themselves, and shifting currents in legal consumer tastes, the best legal marketing strategies are moving targets.

That means, if you’re going to be running your own law firm marketing, you need to stay in the loop on legal marketing developments. On this episode of Everything Except The Law, Doug Bradley of Everest Legal Marketing discusses just how to stay on top of these developments.

Stay on top of your progress

Of course, all of this work and investment isn’t worth much if you’re not keeping track of it. As we’ve established, marketing can be a volatile part of your law firm, and if you’re not on top of them, even successful marketing campaigns can become a drain on your resources.

Luckily, we’ve spoken to lawyers and legal marketing experts about all of this, and we have some advice. In this episode of Everything Except The Law, Craig Goldfarb of Goldlaw and 7 Figure Attorney discusses the KPIs you need to keep track of to make sure your firm is performing at its best.

Make sure you never miss a new client call

At the end of the day, marketing is about making the phone ring. But if you’re not ready to answer whenever it rings, you’re basically throwing away your marketing budget!

That’s why a legal answering service like Answering Legal is such a good partner for a marketing push. By ensuring a virtual receptionist is always available to answer incoming calls, no matter when they come in, you’ll be making sure you make the most of your marketing money.

Beyond just answering calls, our virtual receptionists perform legal intakes for every caller. You’ll always have the information you need to secure a new client’s business, and, after they’ve told their side of the story to a professional, friendly receptionist, they’ll feel like they’ve already started the process of hiring your firm.

Hear from lawyers just like you

Thousands of lawyers like you trust Answering Legal to handle their phones. These are their stories.

“I have a lot of Spanish-speaking clients, and it’s such a joy to have them have the ability to call my firm and somebody on the other line is speaking their native language.”

- Martin Quintana, Founder and Managing Partner, Quintana Law Group

“Answering Legal is so flexible, you’re able to customize it entirely to fit your firm’s needs, your firm’s hours, and your firm's boundaries that you want to set with clients.”

- Bianca Santorini, Principal Attorney, The Santorini Law Firm PLLC

“I love the fact that, 24/7, 365, even on Christmas, someone is answering our phones and that is Answering Legal.”

- Kamiel Harrison, Esq., The Harrison Firm

“Answering Legal allows me to have a personal life… and it also helps me be a better attorney. It saves time and helps you grow your practice without you even realizing it.”

- Laura Pfeifer, Esq., Founding Partner, Battiloro Law Group

“People from Answering Legal are trained to ask particular questions, to relay messages back and forth, and to send me a summary of those phone calls.”

- Lonny Fish, Owner, Liberty Law Team

“Answering Legal has allowed my firm to get hired on numerous clients that we never would have without them.”

- Margo L. Gaines, Esq., Founder, Gaines & Musico, LLP

“When we’re not there—after hours, evenings, nights, weekends—they’ll answer the call like somebody at Gainsberg Law, ready and willing to answer the phone call.”

- Neal Gainsberg, Owner & Principal, Gainsberg Law, P.C.

“One of the things that Answering Legal allows me to do is quickly get back to new clients… I’ve been hired because I was the only lawyer who called the person back.”

- Neal Davis, Neal Davis Law Firm

“Answering Legal has allowed us to scale up and have the equivalent of what would probably be ten staff members answering phones.”

- Kaitlin Nares, CEO & Co-owner, Hagen Nares PLLC

“Answering Legal’s got my back. 24 hours a day, 7 days a week, my phones are answered and my clients’ concerns are addressed.”

- Anthony M. Grandinette, Esq., Founder, The Law Office of Anthony M. Grandinette

“Whenever my staff and I are in consultations with a client, nobody has to walk out of the consults. The office doesn’t miss any calls anymore.”

- Allison Gordon, Gordon Law Firm

“I started out with Answering Legal, and now my practice has grown tenfold.”

- Brian D. Perskin, Esq., Managing Partner, Brian D. Perskin & Associates P.C.

“In this business, whoever answers first usually gets the business, and Answering Legal has really improved my ability to do that.”

- MAJ (R) Christopher Curley Esq., The Law Office of Christopher Curley

“Answering Legal has allowed us to streamline our communication process so that the caller is matched with the party they’re seeking to reach.”

- Justin Reiff, Director of Administration, The Reiff Law Firm

“We transitioned to Answering Legal to get a live operator and started closing with a far higher percentage of our incoming leads.”

- Paul M. Marriett, Law Office of Paul M. Marriett

“I have a lot of Spanish-speaking clients, and it’s such a joy to have them have the ability to call my firm and somebody on the other line is speaking their native language.”

- Martin Quintana, Founder and Managing Partner, Quintana Law Group

“Answering Legal is so flexible, you’re able to customize it entirely to fit your firm’s needs, your firm’s hours, and your firm's boundaries that you want to set with clients.”

- Bianca Santorini, Principal Attorney, The Santorini Law Firm PLLC

“I love the fact that, 24/7, 365, even on Christmas, someone is answering our phones and that is Answering Legal.”

- Kamiel Harrison, Esq., The Harrison Firm

“Answering Legal allows me to have a personal life… and it also helps me be a better attorney. It saves time and helps you grow your practice without you even realizing it.”

- Laura Pfeifer, Esq., Founding Partner, Battiloro Law Group

“People from Answering Legal are trained to ask particular questions, to relay messages back and forth, and to send me a summary of those phone calls.”

- Lonny Fish, Owner, Liberty Law Team

“Answering Legal has allowed my firm to get hired on numerous clients that we never would have without them.”

- Margo L. Gaines, Esq., Founder, Gaines & Musico, LLP

“When we’re not there—after hours, evenings, nights, weekends—they’ll answer the call like somebody at Gainsberg Law, ready and willing to answer the phone call.”

- Neal Gainsberg, Owner & Principal, Gainsberg Law, P.C.

“One of the things that Answering Legal allows me to do is quickly get back to new clients… I’ve been hired because I was the only lawyer who called the person back.”

- Neal Davis, Neal Davis Law Firm

“Answering Legal has allowed us to scale up and have the equivalent of what would probably be ten staff members answering phones.”

- Kaitlin Nares, CEO & Co-owner, Hagen Nares PLLC

“Answering Legal’s got my back. 24 hours a day, 7 days a week, my phones are answered and my clients’ concerns are addressed.”

- Anthony M. Grandinette, Esq., Founder, The Law Office of Anthony M. Grandinette

“Whenever my staff and I are in consultations with a client, nobody has to walk out of the consults. The office doesn’t miss any calls anymore.”

- Allison Gordon, Gordon Law Firm

“I started out with Answering Legal, and now my practice has grown tenfold.”

- Brian D. Perskin, Esq., Managing Partner, Brian D. Perskin & Associates P.C.

“In this business, whoever answers first usually gets the business, and Answering Legal has really improved my ability to do that.”

- MAJ (R) Christopher Curley Esq., The Law Office of Christopher Curley

“Answering Legal has allowed us to streamline our communication process so that the caller is matched with the party they’re seeking to reach.”

- Justin Reiff, Director of Administration, The Reiff Law Firm

“We transitioned to Answering Legal to get a live operator and started closing with a far higher percentage of our incoming leads.”

- Paul M. Marriett, Law Office of Paul M. Marriett

“I have a lot of Spanish-speaking clients, and it’s such a joy to have them have the ability to call my firm and somebody on the other line is speaking their native language.”

- Martin Quintana, Founder and Managing Partner, Quintana Law Group

“Answering Legal is so flexible, you’re able to customize it entirely to fit your firm’s needs, your firm’s hours, and your firm's boundaries that you want to set with clients.”

- Bianca Santorini, Principal Attorney, The Santorini Law Firm PLLC

“I love the fact that, 24/7, 365, even on Christmas, someone is answering our phones and that is Answering Legal.”

- Kamiel Harrison, Esq., The Harrison Firm

“Answering Legal allows me to have a personal life… and it also helps me be a better attorney. It saves time and helps you grow your practice without you even realizing it.”

- Laura Pfeifer, Esq., Founding Partner, Battiloro Law Group

“People from Answering Legal are trained to ask particular questions, to relay messages back and forth, and to send me a summary of those phone calls.”

- Lonny Fish, Owner, Liberty Law Team

“Answering Legal has allowed my firm to get hired on numerous clients that we never would have without them.”

- Margo L. Gaines, Esq., Founder, Gaines & Musico, LLP

“When we’re not there—after hours, evenings, nights, weekends—they’ll answer the call like somebody at Gainsberg Law, ready and willing to answer the phone call.”

- Neal Gainsberg, Owner & Principal, Gainsberg Law, P.C.

“One of the things that Answering Legal allows me to do is quickly get back to new clients… I’ve been hired because I was the only lawyer who called the person back.”

- Neal Davis, Neal Davis Law Firm

“Answering Legal has allowed us to scale up and have the equivalent of what would probably be ten staff members answering phones.”

- Kaitlin Nares, CEO & Co-owner, Hagen Nares PLLC

“Answering Legal’s got my back. 24 hours a day, 7 days a week, my phones are answered and my clients’ concerns are addressed.”

- Anthony M. Grandinette, Esq., Founder, The Law Office of Anthony M. Grandinette

“Whenever my staff and I are in consultations with a client, nobody has to walk out of the consults. The office doesn’t miss any calls anymore.”

- Allison Gordon, Gordon Law Firm

“I started out with Answering Legal, and now my practice has grown tenfold.”

- Brian D. Perskin, Esq., Managing Partner, Brian D. Perskin & Associates P.C.

“In this business, whoever answers first usually gets the business, and Answering Legal has really improved my ability to do that.”

- MAJ (R) Christopher Curley Esq., The Law Office of Christopher Curley

“Answering Legal has allowed us to streamline our communication process so that the caller is matched with the party they’re seeking to reach.”

- Justin Reiff, Director of Administration, The Reiff Law Firm

“We transitioned to Answering Legal to get a live operator and started closing with a far higher percentage of our incoming leads.”

- Paul M. Marriett, Law Office of Paul M. Marriett

Try us for free

See what Answering Legal can do for you, free of charge. No credit card require. Cancel any time.

Try for free

Preview our pricing

We’re a flat-rate service, so all of our features are included in every pricing package. We’ll build a custom minutes package based on your needs.

See our pricing