8 Ways To Use Social Media For Your Law Firm

Social Media for Law Firm Marketing may not be the most glamorous or exciting part of the process, but we all know it’s necessary, and it isn’t going anywhere. In fact, social media marketing is evolving into a “pay to play” type of advertising outlet, as the organic reach of social media continues to decline. Social media marketers are continually using outlets like Facebook, Snapchat, and Instagram to advertise to potential customers. This is due to the fact that a larger audience can be reached with ease simply by paying to advertise and organic content shared on these sites will only reach your immediate followers or sharers. Knowing all of this, here are 8 ways you can use social media for your law firm marketing.

1. Facebook Lead Ads

Facebook leads are an easy and simple way to get your viewers give you their name and email address. Best of all, when they they choose to click on your Facebook lead ad, their information is automatically entered for them so that they only spend minimal time filling out the form, and don’t decide to exit for before you receive their information.

You can customize the form to capture the information you need in order to convert the lead, so if you need additional information from a lead in order for them to continue into your funnel, you can get it! If you need an address to send a sample item to, you can include that, or exclude it as needed. It is completely customizable.

You can use a Facebook Lead Ad for more than just obtaining information. You can use it to get more email subscriptions for your blogs, get more sign ups for your services, get more downloads for your app, and get more inquiries for a free sample of your product!

Ready to try this out? Click here for a step by step breakdown on how to create a Facebook Lead Ad!

2. LinkedIn Sponsored Content

LinkedIn sponsored content allows you to boost your content to the users of LinkedIn with specific interests, job titles, and are even part of specific groups. This means that if you on a specific content marketing campaign and you need to boost the amount of views you are getting for that content because it has a high conversion rate, you can boost it to the types of users you know will be interested by targeting your audience on LinkedIn.

You can even customize where your viewers can engage with your content. If your content has a much better conversion rate when mobile users are interacting with it, you can choose to only display that content to mobile users so that you don’t pay for any clicks on desktop - since you suspect that those clicks won’t generate the results you’ll want.

Ready to try this out? Click here for a step by step breakdown on how to create LinkedIn Sponsored Content!

3. Facebook Social Discovery Ads

If you want to grow the organic reach of your Facebook Page because your audience isn’t as large as you’d like it to be, you can promote your page on Facebook. Organic reach refers to your direct audience of “likers” or “followers” that are able to see your posts just by logging in. People who don’t “like” or “follow” your page won’t see your material because they aren’t subscribed to it. Since the organic reach of social media is declining, it is more important than ever to grow your audience for free organic reach instead of paying to put your content in front of your viewers. For this reason, it is important to promote your page on Facebook and target the types of users that would find your page useful and might eventually be your buyers.

Finally, social discovery might promote your content to people who may not themselves need your products or services, but know someone who does! Putting yourself in front of people is never really a bad thing as long as you are providing valuable information, services, and products.

Ready to try this out? Click here for a step by step breakdown on how to create a Facebook Social Discovery Ad!

4. Instagram Sponsored Content

Instagram Sponsored Content can be used two different ways. The first way is that Instagram uses your interests on Instagram and Facebook (its parents company) to determine whether or not to display an ad to you. This means that, when you are advertising, you can choose the types of people you want to see your ad based on their profile information and interests on Facebook and Instagram.

The second way Instagram Sponsored Content can be used is by retargeting your content to individuals that have searched for and interacted with similar things on third party sites. For example, if you are running a retargeting campaign with Instagram and are looking for someone who is interested in hiring a Debt Defense Lawyer, you will want to retarget your Sponsored Content to those who have been to similar websites, or even your own website! This will help you pick up new clients who are already interested in buying what you have to offer!

Ready to try this out? Click here for a step by step breakdown on how to create Instagram Sponsored Content!

5. Facebook Post Boosting

Facebook Post Boosting is extremely similar to LinkedIn Sponsored Content, except on Facebook! If you have a piece of content that has a high conversion rate but a low number of impressions, then Facebook Post Boosting is definitely for you!

Facebook Post Boosting can also help you get the traffic that your post deserves. You spent a lot of time making this great new content (hopefully) and now it’s time that everyone has a chance to read it! Boosting your post to the correct audience will even help you with SEO since your new viewers will bring you lots of traffic, engagement, and (again, hopefully,) minimal bounces!

Ready to try this out? Click here for a step by step breakdown on how to Boost a Post on Facebook!

6. Tweeting Recycled Content

Recycling your best-performing content is a great way to engage with new viewers, especially since you have the data to prove that people really enjoyed this piece of content! If you don’t reuse it, you lose it!

This is also a great way of updating content that is relevant. For example, if you’ve done a piece on DUI procedure and a new law was just passed that will change things, you will want to update your post and use twitter to let your viewers know you’ve update this post to be up to date with current procedure!

Ready to try this out? Click here for a step by step breakdown on how to recycle content on Twitter!

7. Facebook Video Advertising

You can make different types of video for Facebook, but it’s important to pay attention to Facebook Native Video! Why? Users engage with Facebook videos that don’t take them away from Facebook a lot more than videos that do. If your video is done well and you want more people to see it, upload it directly to Facebook and boost it to your target audience!

Ready to try this out? Click here for a step by step breakdown on how to create a Facebook Video Advertisement!

8. Facebook Boosted Poll

Ask your customers a question like, “Test your knowledge of the law! Do you have to allow a police officer to search your vehicle if he asks politely?” This will engage your users as well as let them know that your business has a pulse. When there is a real person behind the Facebook account, people know that your firm is open for business.

Ready to try this out? Click here for a step by step breakdown on how to create a Facebook Boosted Poll!

Follow along with the piece alongside this: Implementing the 8 Ways To Use Social Media For Your Firm! This will be an in depth “How-To” that will help you really use the information you just learned! Don’t wait, start today by getting the guide here!

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