Law Firm Marketing

This episode of Everything Except The Law offers an inside look at the latest developments in the legal marketing community and advice on how lawyers can prepare for the future of law from a marketing standpoint.

If your law firm isn’t using Google’s Local Services ads, you’re missing out on a premium source of new leads. That’s not to say it’s a simple program; there are plenty of advantages to Google Screened for lawyers, but there are also a few potential pitfalls that could prevent success.

The “Everything Except The Law” podcast welcomes back three favorite former guests of the program. This episode provides guidance on how to prepare for the future of law from a technology, marketing and law office management perspective.

Stories get people talking! In this blog post, we'll explain why your firm's story matters, how to identify potential human interest stories, how to go about highlighting exceptional cases and much more.

Chris Dreyer, CEO of Rankings.io and author of “Niching Up: The Narrower the Market, the Bigger the Prize”, offers guidance for law firms who are considering providing specialized services, and insight on how to craft your own market.

The majority of your new leads are checking out your reviews before they call. You have to put your best foot forward. In this blog, we’ll be giving you a few tips on how to do just that.

Our very own Nick Werker recently joined Reputation Ink’s podcast. During his appearance, he detailed how Answering Legal has joined forces with other businesses in the legal industry to create marketing campaigns that cater to the diverse needs of their shared audiences.