Law Firm Marketing

Philip Fairley (President of The Rainmaker Institute) joins the show to discuss why now is the ideal time for lawyers to get into video marketing, where and how to go about shooting videos, generating topics for your videos and much more!

This conversation offers the unique marketing perspectives of a long-time attorney and the head of the legal marketing agency his firm uses. Topics of discussion include the best uses for AI in the legal marketing process and the importance of figuring out your client avatar.

In case you weren’t able to make it—or if you need a refresher—in this post we’ll discuss key takeaways from our second annual summer reboot camp. Here’s a little spoiler: by the end of the blog, you might be tired of hearing about AI.

This episode features part two of Gary’s conversation with Heather Morse, Chief Business Development Officer at McGlinchey Stafford. Topics of discussion include how Heather’s relationships with attorneys have evolved over the years, the importance of investing in your team members and much more!

Understanding where your business comes from and capitalizing on that is key to running a successful business. In this post, we'll discuss long-term strategies, as well as giving a few short-term tips, all with the goal of making sure your law firm has a solid source of new clients from referrals.

For this special live episode, Gary is joined by Heather Morse, Chief Business Development Officer at McGlinchey Stafford. Topics of discussion for this episode include how the world has evolved during Heather’s 25 years as a legal marketer, why the future of law is so hard to predict and creating a business model for the new world.

The "Everything Except The Law" podcast celebrates its 50th episode. Annette Choti and Steve Fretzin join to discuss how law firms should be approaching SEO these days, AI’s future impact on the legal marketing world, and more! This episode was recorded live from our Law Firm Summer Reboot Camp.