Google Screened For Lawyers, Part Three: Why You'll Need An Answering Service To Capitalize On Your Google Screened Ads

Welcome to the third and final part of our Google Screened for Lawyers series. If this is the first blog you’re reading in this series, you should check out the previous entries. In part one, we discussed the basics of Google Screened, while in part two we went into detail on the advantages it might present to attorneys.

In this final entry in our series, we’ll be discussing several ways an answering service for attorneys like Answering Legal can benefit attorneys investing in Google Screened. From direct integration to boosting your ad’s ranking, we’ve custom-tuned our service to help attorneys make the most of their investment.

Prioritize High-Value Leads With Google Screened Integration

Answering Legal’s service is optimized for lawyers advertising through Google Screened. In fact, we’ll give you a dedicated phone number to integrate with your ad. Whenever a new lead calls that number, they’ll automatically reach one of your highly-trained virtual receptionists, who will be ready to handle that prospective client’s needs.

With this dedicated number, you’ll always know which of your calls came from your Google Screened ad. If you’re not available to take the call immediately, our virtual receptionists will send you a message via text or email. You’ll know which calls came in through your ad, so you can prioritize those leads to make sure they’re captured and to improve your ranking.

Another benefit of a dedicated number is that you can always assess your Google Screened investment on the fly. Simply by checking your text or email inbox, you’ll be able to see how many leads you’ve generated through your ad, and can have a general idea of how your ad is performing that month. In the same way, you’ll be able to follow up on those leads quickly to secure them and capitalize on your investment.

Expand Your Availability To Boost Your Ad Ranking

An answering service for attorneys will boost your Google Screened ranking by expanding your availability. Your Google Screened ad will have your available hours listed, so you’ll have an advantage over your competitors if you’re able to take calls 24/7. With our team of virtual receptionists always available to answer your calls and capture leads, your ad’s ranking will go up, and your firm will be more attractive to late-night callers than those of your competitors.

Bilingual answering will improve your ad’s performance as well. After clicking on your ad, there will be a list of the languages your firm can assist in next to a small globe icon. Depending on your area, the list of lawyers using Google Screened who can also list bilingual on their ad may be extremely short or non-existent. Spanish-speaking leads will be grateful to be able to use the language they’re most comfortable speaking, and they may be more likely to leave five-star reviews.

The absolute last thing you want is for your valuable, expensive leads to reach your voicemail. You’re charged per lead on Google Screened, so turning them into clients is the most important way to make returns on your investment. Clients who reach your voicemail are likely to just move on to another attorney, and if they found you via Google Screened, there will be a list of other available attorneys right in front of them. By having bilingual virtual receptionists available 24/7, you’re giving yourself the best chance to make the most of your investment.

Improve Your Follow Up Time To Earn Five Star Reviews

Answering Legal will help improve your Google Screened ranking by improving your responsiveness. When you’re able to get back to a new lead the same day they called, you’ll boost your ad’s performance and get more out of your investment. If you’re looking to make the most of your investment, a fast response to Google Screened leads should be a top priority for your firm.

With live call transferring, you’ll be able to speak to new leads immediately and secure their business. When a prospective client calls in, your virtual receptionist will reach out to you and check if you’re able to take the call. If you are, the virtual receptionist will patch the call through to your phone so you can secure your new client personally. The quicker your turnaround, the more appreciative your clients will be. They’ll feel like you value their business, and be more likely to leave 5-star reviews, further boosting your ad’s performance.

If you can’t take the call right away, your virtual receptionists will perform a legal intake to your specifications. You’ll receive a detailed message after every call with all the information gathered, along with a summary of the call. Those leads will be unlikely to call your competition once they’ve been assured you’ll get back to them as soon as possible. Still, you should prioritize following up on these leads in the same day if possible, a task made much easier with all the information collected during the legal intake at your fingertips.

Thanks for taking the time to read our series on Google Screened! If you’d like to learn more about Answering Legal, we invite you to check out our service and our blog. Our virtual receptionists answer exclusively for lawyers, and we train them to be experts at capturing new leads. That means they’re the perfect first impression for your firm, no matter how those new leads heard about you.

Want to make the most of your investments in marketing? Click here or call 631-400-1111 to sign up for our free trial. For a limited time, we’re offering firms that sign up with our service their first 400 minutes free.