How A Virtual Receptionist For Law Firms Will Make New Leads Want To Hire You
Tony Prieto
July 7, 2022
People looking for legal help these days can have an attorney on the phone in seconds, often at all hours of the day. That means you, of course, but it also means your competition. If you only have one chance to make a first impression, you need to make sure that first impression makes those new leads want to hire you.
If you need to capitalize on every new lead calling your firm, then there’s no better way to do so than hiring a virtual receptionist for law firms. After speaking to a professional, friendly receptionist, your new leads will want to hire your firm, and will be more than willing to wait for your follow up call. In this blog, we’ll talk about how Answering Legal makes that happen.
Specialized Lead Capturing Is Vitally Important
We here at Answering Legal understand that our virtual receptionists are responsible for your firm’s first impression. That’s why we make sure our focus on lead capturing starts from the beginning. We choose only the most qualified candidates who demonstrate the kind of professionalism law firms demand.
After a screening and interview process, our virtual receptionists spend months training with roleplays, practice phone calls, and tutorials before ever picking up the phone for a law firm. We can spend that much time training because, unlike other answering services, we answer only for lawyers. By taking our time and investing in our virtual receptionists, we ensure that every caller gets a stellar experience that makes them confident that the firm they’re calling can help them.
That specialization means our virtual receptionists are experts and know how to make leads want to hire the lawyers they represent. They understand that your new leads want to feel heard and prioritized, and so employ active listening techniques as well as a friendly, professional demeanor to make your new leads feel like they’re the most important part of your firm.
Perhaps the best way to make new leads feel important is to speak to them as soon as possible. That’s why we offer custom call protocols that allow our virtual receptionists to transfer new client callers directly to your phone, if you’re available. When your new leads move from a custom greeting to speaking with an attorney quickly, they feel like their time is valuable, and are likely to want to hire you immediately.
Give Your Leads A Unique Experience With Custom Legal Intake
A significant portion of the several-month training regimen our virtual receptionists go through before answering for law firms is dedicated to legal intake. As part of that process, our virtual receptionists become familiar with all the different kinds of questions attorneys of different legal disciplines might ask. They learn to understand the differences between bankruptcy and criminal defense law, and what those disciplines expect from their answering, all while leaving room for improvisation.
That training is important, because we provide legal intake to your exact specifications. Our virtual receptionists will answer your calls and perform legal intakes according to a script of your design. As part of setting up with our service, we provide sample scripts for you to customize based on your legal discipline, or we can work with you to come up with your own. If for whatever reason you need to change your script, you can do so with a simple phone call.
The goal of a customized legal intake is to make sure that every new lead feels like they have already decided to hire you and that they have already begun that process. Since you know your firm best, your legal intake will provide better results than the standard scripts other answering services might use. You’ll have all the information you need, and always have a live person assuring new leads you’ll get back to them as soon as possible. Your new leads won’t even think about calling your competition.
Get Your Firm A Near-Perfect New Lead Conversion Rate
You need lead capturing to make sure your firm reaches its full potential, and Answering Legal’s virtual receptionists provide a near-100 percent lead conversion rate. If you need a service that will make sure your new leads stick with your firm, look no further. Our virtual receptionists are even bilingual, so they can provide the same stellar experience to all your clients, regardless of what language they speak.
Of course, you don’t have to take our word for it. If you want to find out how effective our lead capturing is for yourself, we offer a no-strings-attached free trial. With just a half hour of your time, our white glove setup team will empower you to make the assessment yourself. We won’t even need your credit card to get you started on the next leg of your firm’s journey.
Up your lead capturing game. Click here or call 631-400-1111 to sign up for our free trial. For a limited time, we’re offering firms that sign up for our service.
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