How Hiring A Bilingual Virtual Receptionist Gives Your Firm An Edge Over Competitors

According to the ABA’s 2021 profile of the legal profession, there are over 1.3 million attorneys in the U.S. The number of working attorneys doesn’t change much from year to year - the ABA reported a similar number in 2020 — but it certainly has grown since the beginning of the century.

That’s partly why some attorneys feel like competition is stiffer than it was when they left law school. More to blame for that feeling, however, is the internet. Gone are the days of poring over phone books; today, leads can find lists of firms in seconds. In today’s highly competitive legal world, you need to do everything you can to stand out and outmaneuver your competitors.

That’s why making sure your firm is bilingual isn’t just for immigration attorneys anymore. By enabling your firm to help both English and Spanish-speaking clients, you’ll expand your client base, capture more leads, and grow your reputation. Here’s how hiring a bilingual virtual receptionist gives your firm an edge over your competitors.

Expand Your Client Base To Get Ahead Of Your Competition

If you want to get a leg up on your competition, you should start generating Spanish-speaking leads. Of course, you’ll keep competing over the leads you’re after now, but opening your firm up to markets your competitors can’t access will help you stand out. After all, your local Spanish-speaking community needs legal representation just as much as other markets in your area.

There are over 41 million people who speak Spanish at home, and that number grows every year. In some markets having a bilingual law firm is a necessity, but it’s an advantage no matter where you work. There is bound to be a sizable Spanish-speaking community near you no matter where you work. That means whatever investment you make in making sure you can serve Spanish-speaking leads is bound to pay off.

But if you don’t have a bilingual receptionist, how will you make sure you’re able to help any Spanish-speaking leads you generate? Answering Legal has you covered. With our team of bilingual virtual receptionists answering your calls 24/7, you’ll be able to capture clients in your local Spanish-speaking market. Competition will be lighter than your typical market, since fewer of your fellow attorneys won’t be fighting for the same lead.

Make Sure Leads Stick With Your Firm

Of course, even if you can help Spanish-speaking leads, you have to make sure you secure their business. Reduced competition isn’t zero competition, and you need to provide a great experience to your clients to make sure they stick with you. With a bilingual virtual receptionist, every new lead will receive the stellar treatment they expect from your firm, regardless of what language they speak.

Our virtual receptionists can perform legal intake in both English and Spanish. They receive months of training in intake for every legal discipline before ever picking up the phone for a law firm. When a live receptionist explains to your new leads that you’ll get back to them as soon as possible, they won’t feel like they need to call your competition. And you’ll get all the information you need to follow up with a client in a message in your text or email inbox as soon as the call concludes, with no risk of miscommunication or mistranslation.

We can even schedule appointments for you, too, to make sure your new leads stick with you. When a prospective client calls in, our virtual receptionists can offer to add them to your calendar if they match your typical client portfolio. You’ll always have an influx of new clients. And, in case you’re worried about losing control over your schedule, you predetermine which days and times you’d like your virtual receptionist to schedule you for, so you’re always in control and never double-booked.

Improve Both Your Online And Offline Reputations

If you’ve ever been abroad and been grateful to find someone who could help you in English, then you understand the appreciation your Spanish-speaking leads will have. They may be more likely to leave you positive reviews than your usual market, which can help you stand out from your competition online.

And, of course, you might even be one of few attorneys able to assist in Spanish. Cornering your local Spanish-speaking market will go a long way toward ensuring your firm succeeds. The growing competition in your usual market will be a lot less of a thorn in your side when you have a steady stream of Spanish-speaking leads.

On top of all that, you’ll receive plenty of word-of-mouth referrals. When the list of bilingual law firms in your area is short, your potential clients will be more likely to hear your name when they ask their friends and family for a recommendation.

Our Bilingual Virtual Receptionists Are The Best Around

If you want to make sure your clients stick with your firm and expand your market share, a bilingual virtual receptionist is exactly what you need. But there are plenty of answering services out there; how will you decide which to go with?

Well, we may be biased, but we think Answering Legal is your best choice. Our virtual receptionists are highly trained, undergoing months of roleplays, script readings, and practice calls before ever picking up the phone for a law firm. In addition, our service is extremely flexible, making us the right choice for your firm no matter your specialty. Even if you’re more of a hands-on attorney, we offer overflow call handling so that you’ll have the opportunity to answer every call as it comes in, and our virtual receptionists can also transfer any new leads to you so you can give them the personal touch.

And here’s the thing: you don’t have to take our word for it. Our free trial is a no-strings-attached opportunity to experience the benefits of our team of bilingual virtual receptionists without even giving us your credit card information. All we need is thirty minutes of your time, and you’ll be able to experience every feature of our service for free for a limited time.

Want to stay ahead of your competition? Click here or call 631-400-1111 to sign up for our free trial. For a limited time, we’re offering firms that sign up for our service their first 400 minutes free.