Law Firm Marketing - What Can I Blog About?
Law Firm Marketing - What Can I Blog About?
When you’re running a blog, particularly for your business, you need to consider just what you can and cannot blog. Running a personal blog is easy since it is a reflection of you as a person but running a blog about your business can be tougher. Add in the fact that your business is a law firm and you might be facing some steep odds about what you can and cannot blog.
If you make a list of the ‘Cannot’ topics, they might be more than the ‘Can’ topics. This might be leaving you feeling confused but luckily, the following are some ideas that you can still incorporate in your blog:
Law Processes
Shed some insight on how certain law procedures work. Not everyone has the insight and knowledge that you have. Moreover, people might start to view your blog as a resource where they can gain more information about certain legal practices. This can be a great way to garner interest from your target audience as well as craft a small pool of information that can be easily accessible by others on the internet.
How-To’s and what to Expect
Another great topic that you can use with ease, you can start blogging about what one can expect when they are working with you or any other attorney, on a certain case. Different law cases have different requirements and people are often fearful about the process.
With more and more clients favoring those law firms that showcase transparency, this will reflect positively, not just on your services but on the law community in general. From how to find an attorney to what to expect when filing xxx cases, you can cover a vast amount of topics in your blog.
Current Issues and Trends
From social justice issues to new cyber laws, this is the kind of information that isn’t available with ease. Keep people in the loop by blogging about current issues as well as trends that might affect certain rules and regulations.
Since certain laws can be tricky when changed and usually mean a major upheaval in almost all rulings, blogging about it can make your clients and customers aware of these changes. Moreover, there are certain court cases that garner more attention than others and can be blogged about. Keep in mind this can be a rather sensitive scenario too so you might want to be careful about what you have to say about it.
Insider Tips and Tricks
As an attorney, you can share certain tricks and tips that can be beneficial for other attorneys as well. From learning how to handle stress to learning how to deal with a difficult client, you can craft a small network of attorneys that you can network with, socialize and share information with through your blog. As a law practitioner, you never know just what you might end up teaching and learning through this process.
Once you start out with these topics, you can slowly start expanding and find more interesting topics to write on. Keep an eye on which law firm marketing blog posts garnered more attention and try to come up with similar content as well.
Share this article
Share this article
Recent articles
Law Firm Reboot Camp Podcast: How To Be More Successful Working Remotely
[Read More>]Allison Johs, Elizabeth Warren, Patrice Asimakis join to discuss the greatest benefits of running a remote law practice, strategies for keeping your remote team connected and on track, how to make a smooth transition to remote work and much more!
The Earley Show: Bob Simon Talks Outhustling The Competition And Prioritizing Happiness
[Read More>]Bob Simon (Co-Founder of The Simon Law Group) joins to discuss why lawyers shouldn't be afraid to take chances while building up their practice, his big vision for the Attorney Share marketplace, AI tools law firms should be taking advantage of and much more!
EETL Podcast: Chelsey Lambert Takes Us Inside Smokeball's Newest Tools And Developments
[Read More>]Chelsey Lambert (VP of Partnerships at Smokeball) joins to discuss how Smokeball went all in on incorporating AI technology into its platform, the benefits of setting up tech integrations for growing law firms, what's on the horizon for Smokeball in 2025 and much more!
Law Firm Reboot Camp Podcast: Healthy Recruitment Practices for Your Firm
[Read More>]Guest host Stephanie Everett and panelists Allison Harrison and Leticia DeSuze join to discuss identifying what your firm needs from a potential new hire, creating authentic job postings that will attract high-quality applicants, crafting interview questions that will help you learn more about your candidate and much more!