How A Virtual Legal Receptionist Gives You The Ultimate Edge Over Your Competition
Tony Prieto
May 17, 2022
The internet has made finding legal help easier than ever. Your prospective clients can have a list of, say, local criminal defense attorneys in their hands in seconds. It’s an amazing improvement from poring over phone books and cold calling law firms, or asking around for recommendations.
While that’s great for people seeking representation, all it means for attorneys is that the legal world is all the more competitive. Your firm needs to stand out from all those other firms offering the same services you do, and you have to secure new leads quickly, before they move on to your competition.
That’s why your firm should invest in a virtual legal receptionist. By making sure you never miss a call, your firm will be able to secure more leads before they move on to someone else. And, of course, the more leads you capture, the more you’ll be able to invest in marketing to make your firm stand out. Here’s how a virtual legal receptionist will help you capture leads and give you an edge over your competition.
You’ll Capture Leads Before They Call Your Competitors
You and your competition are vying for the same leads. The volume of cases in a given year varies based on your legal discipline, but there’s always a finite number of people who are going to be looking for the legal help you can provide. That means you have to be quick on your feet, as leads who don’t get immediate help are likely to just call another attorney rather than wait for you to call them back.
With a virtual legal receptionist, you’ll never miss a call. Clients will never have to deal with your voicemail again; if you’re available when a new lead calls, your virtual receptionist can transfer the call over to you. You can even specify that you only want to be notified when a potential client calls, so that you’re always ready to handle new clients personally without being constantly interrupted by less important calls.
And if you can’t get to the phone, your virtual receptionist will still capture leads for you. When you’re busy at the courthouse or already meeting with another client, your virtual receptionist can perform a legal intake. Once they’ve described their problem to a live person, your new leads will feel like they’ve already started hiring your firm. They’ll be much less likely to call your competition before you can get back to them. And, you’ll receive a full summary of every call immediately via text or email so that you can follow up as soon as possible.
You’ll Be Able To Reach Markets Your Competition Can’t
One way to tackle the hyper-competitive legal world is to expand to under-served markets, or otherwise reach any clients your competitors can’t. These are leads you and your competitors won’t be fighting over, and you’ll be able to supply them with the same stellar customer service your more traditional leads receive.
With a bilingual virtual legal receptionist, you’ll be able to expand your potential clients to include your local Spanish-speaking community. Depending on your area, you might be one of only a few firms capable of helping Spanish-speaking clients in the language they’re most comfortable speaking. Those new clients will be grateful to speak in Spanish while describing their legal issue to your virtual receptionist.
And, since your virtual receptionist will be available 24/7, you’ll be able to capture leads whenever they call. Late night callers looking for legal help will often keep calling law firms until they reach a live person. When they speak to your virtual receptionist, they’ll feel confident that their legal problems will be solved soon and be more likely to wait for your follow up in the morning.
You’ll Have a Leaner, More Flexible Firm Than Your Competitors
With a virtual legal receptionist, you’ll have all kinds of advantages over your competitors who have in-office staff. Primarily, of course, will be the advantages discussed above; in-office answering staff won’t be available 24/7, for example.
But there are administrative advantages to a virtual receptionist as well. For example, when you have a virtual receptionist, you can work efficiently from anywhere. That means you’ll be able to capture leads while working from a conference, from the courthouse, or even working from home.
And, if you hire an answering service, you won’t have to worry about hiring, salary, or benefits. Today’s labor market is more expensive and competitive than ever, and the money you save on reception is money you can reinvest into your firm. Your firm will become more flexible and efficient than your competitors.
Invest In Answering Legal And Make Your Firm Stand Out
If you’re looking for the ultimate edge over your competitors, you’re looking for Answering Legal. That bilingual, 24/7, professional answering we detailed above? We were talking about our own virtual receptionists. They’re the best in the business, trained for months to be experts at answering for lawyers.
Our service is the flexible, powerful tool your firm needs to stand out from the crowd, just like we do. Unlike other answering services, our virtual receptionists answer only for lawyers. They understand exactly what your firm needs from its answering service, and will never get your firm mixed up with a dentist’s or accountant’s office.
Want to secure more leads than your competitors while spending less money? Click here or call 631-400-1111 to sign up for our free trial. For a limited time, we’re offering firms that sign up with our service their first 400 minutes free.
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