The LawBiz Podcast™ With Gary Mitchell: Big Law Marketing And Media- The Disconnect

Welcome to episode 15 of The LawBiz Podcast™, hosted by lawyer coach Gary Mitchell! For this conversation, Gary is joined by Gail Cohen, who serves as Canada Correspondent for Law.com International and a legal copy editor for the Reuters News Agency.

Check out the episode below. You can also enjoy it on YouTube, Spotify and Apple Podcasts.

In this episode, Gail and Gary discuss why law firms can't afford to leave reporters waiting, the true value of media relations, the importance of having open conversations about the business of law and much more!

About our guest:

Gail J. Cohen is an award-winning journalist, working in daily and business news for almost 30 years. She predominantly works in the legal space, and writes for a variety of publications and organizations as well as providing strategic communications consulting to a number of non-profit groups.

Gail was the long-time editor in chief of the most comprehensive group of publications and digital products covering the law in Canada, including Canadian Lawyer, Law Times, InHouse, and 4Students as well as the daily Legal Feeds blog and FindLaw.ca. She has also been instrumental in the design and launch of multiple magazines, websites and digital media strategies.

Check out recent stories from Gail here!

Gary Mitchell is the founder of OnTrac® Coach. Learn more about the company here!

The LawBiz Podcast™ is a part of the Answering Legal podcast network. Check out the previous episode of The LawBiz Podcast™ here!

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].