The LawBiz Podcast™ With Gary Mitchell: Media Relations And The Business Of Law

Welcome to episode 12 of The LawBiz Podcast™, hosted by lawyer coach Gary Mitchell! For this conversation, Gary is joined by Michelle Calcote King, the Principal & President of Reputation Ink.

Check out the episode below. You can also enjoy it on YouTube, Spotify and Apple Podcasts.

In this episode, Michelle and Gary discuss the role public relations can play for a growing law practice, what attorneys need to consider when engaging with the media, how to navigate difficult questions from reporters and much more!

About our guest:

With two decades of marketing and PR experience that spans from Australia to England and back to the States, Michelle Calcote King brings a global perspective to her clients in the Southeast and beyond. After graduating with a master’s degree in international communications from the University of Florida, Michelle began her career in London during the dotcom boom. It was then she discovered her niche helping companies in highly complex industries.

Before founding Reputation Ink in 2011, Michelle was the Senior Vice President of a national PR firm focused on corporate law firms. Prior to this role, Michelle was the Public Relations Director for a regional marketing firm based in Jacksonville, Florida.

Michelle is an active community leader. Currently, she serves as Chair of the Legal Marketing Association's Jacksonville chapter, is a member of the Florida Bar's Grievance Committee, is a Trustee for the Jacksonville Regional Chamber of Commerce, and is a board member with Greenscape of Jacksonville.

Learn more about Reputation Ink here!

Gary Mitchell is the founder of OnTrac® Coach. Learn more about the company here!

The LawBiz Podcast™ is a part of the Answering Legal podcast network. Check out the previous episode of The LawBiz Podcast™ here!

This podcast is produced and edited by Joe Galotti. You can reach Joe via email at [email protected].